4 Common Mistakes Entrepreneurs Make

A friend of mine introduced me (not personally) to a lady named Kendall Summerhawk. She's a very passionate, successful marketing coach. I thought I'd share a tidbit of what I learned from her today. For more information I invite you to visit her website at http://www.kendallsummerhawk.com/.


First off, one thing she said that truely touched my heart is this (in my own words): if you are not making the money you want to be it means that you are not serving enough people, and it means that you are not valuing yourself enough.


4 Most Common Mistakes Entreprenuers Make:

1. They don't offer a premium level service. 20% of your clients will only pay for a higher level service because that's what they want, and if you don't offer it they'll either be unsatisfied or go somewhere else. Of course, offer a lower end service as well for the other 80%. Think of airlines, they offer coach and first class seating.

2. They believe their clients will not pay for premium service.
a. We have no business deciding what others can afford
b. When people pay more for something they perceive that something as having greater value
c. When people do pay more, that sense of value is ultimately transfered to me (ie. my value goes up)
d. They feel good. People love the feeling of doing or having something exclusive, that only a few others get. It makes them feel more valued.
e. People hold themselves more accountable when they pay more because ultimately what you put in to something is what you get out of it.

3. People think they have to be a big name just to get clients.

4. People give away too much before their business takes off. That is a sure fire recipe for keeping you stuck where you are.

In love and kindness,
Tammy